Dreame Technology has added the Pocket Cake High-Speed Hair Dryer to its personal-care range, a compact and foldable styling tool the company describes as built for fast drying both at home and on the move.
The new model is presented as a step on from Dreame's earlier Pocket hair dryer, pairing stronger airflow and automatic heat regulation with a body that collapses for storage. Dreame refers to the earlier product's sales performance as the foundation for the launch; no shipment or revenue figures were disclosed.
Motor and airflow
At the centre of the device is a brushless motor rated at 110,000 RPM, which Dreame says can drive airflow to 70 metres per second. The company links that output to shorter drying times, though the comparison is a manufacturer claim rather than a measured result.
Heat control and ion output
Pocket Cake uses an NTC temperature control system that Dreame says samples temperature 500 times per second and adjusts heat output in response, with the aim of holding a steady drying temperature and limiting excessive heat exposure to hair. The dryer is also rated at 350 million negative ions per cubic centimetre, a feature the company associates with reduced static, fewer flyaways and a smoother finish after styling.
Size, weight and travel use
A 180-degree foldable design allows the unit to collapse into a phone-sized package. It weighs under 450 grams and is specified for 220-240V, which Dreame says makes it convenient to pack in luggage, handbags or bathroom drawers.
Colours and availability
The dryer comes in four finishes drawn from macaron shades:
- Lemon Parfait — a bright yellow
- Peach Mochi — a soft peach-pink
- Grape Mousse — a soft lavender
- Tiramisu — a warm brown
Pocket Cake is available now through Harvey Norman, JB Hi-Fi and the Dreame website, with in-store availability at Harvey Norman and JB Hi-Fi from mid-November. The recommended retail price is $299, and each unit ships with a styling nozzle and a storage bag.
Company position
Patrick Wang, Dreame Technology's business director for Australia and New Zealand, said local shoppers increasingly want products that fit into busy routines without sacrificing performance. He said Pocket Cake is intended to deliver professional-level drying in a compact format suited to everyday styling, travel and use on the go, and described the release as evidence of the company's push into beauty and personal care.