Stationery Icons, Christopher Leonard-Morgan’s 304-page illustrated hardback, has launched its first Christmas campaign, positioning the book as a distinctive gift for stationery enthusiasts, collectors and design lovers.
The campaign runs through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. It is intended to celebrate the brands, personalities and stories that make stationery a lasting fascination.
The campaign follows encouraging sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. According to the announcement, both events highlighted the book’s appeal as a present, with customers buying copies for friends, family and fellow stationery enthusiasts.
Leonard-Morgan said the response was particularly encouraging because many buyers saw the book as a gift for someone else. He noted that many people know someone with a favourite fountain pen, a treasured notebook or a fondness for stationery shops, and said the book brings together the stories behind the brands those readers love.
The Christmas campaign also invites the 100 featured brands to celebrate their inclusion through their own social-media channels and customer communications, extending awareness of the book among stationery enthusiasts around the world.
Richard Webb, publisher at Narrative Media, said stationery inspires a remarkable degree of affection and loyalty. He said the book’s special quality is the breadth of stories it brings together, spanning six centuries of ingenuity, entrepreneurship and design. Webb added that the publisher is pleased to give featured brands an opportunity to share their own stories with customers and followers, building on the wider interest generated by the campaign.
The first edition has an initial print run of 1,000 copies and is priced at £80. It is available to order directly from the book’s website.